Agenda item

#PeakDistrictProud

Sarah Wilks gave a quick summary of where we are up to  with the #PeakDistrictProud Campaign.  This work came from an action in the National Park Management Plan around the enjoy, responsible visiting, visiting with enjoyment and the idea of how we need to look again at the messages of the Countryside Code and find a better way to communicate that to visitors.

A workshop took place in July, which a number of people  attended, and from that the positives and negatives of the Countryside Code.  From the workshop, a small sub-group was set up and they developed a risk matrix around the issues that there were around visitors and users of the National Park and poor behaviours, and the best way of communicating with them, and from that, extra help was given from a marketing company to develop a brief that was then sent out to users of the National Park and residents.  We have received some excellent presentations from experts in the field, especially Kathy Clarke from the National Trust, and the Eastern Moors.

From this #PeakDistrictProud as a campaign was developed to re-engage people with the key messages of the Countryside Code which are still valid.  New seasonal posters have been designed with new graphics, so for eg Spring posters will include messages such as lambing, litter, Summer posters will include bbq’s, fires  and if anyone would like some posters, Sarah can make them available.  These new signs will replace the old signs which will be taken down, and will be placed at access and right of way points, within the National Park Car Parks, Toilets, Visitor Centres, bed & breakfasts, train stations, local businesses and cafes.  The digital campaign was launched on the 1^st March and there are plans for a further push later in the year.

Sarah asked if there were any other images that was felt could be used on the posters, then please do send them into her, as it is good to keep changing the imagery to keep it  fresh.  There will be a push in the next edition of the Parklife and the pool vehicles will also have it on the wrap when the fleet is replaced.

The LAF asked that the message to be sent also to the Duke of Edinburgh Co-Ordinators and Assessors, but pleased that this has been done and will be interesting to see how it plays out in reality in changing peoples behaviour. Also posters to bus companies would be useful.  How can it be measured to see if it is effective?  Sarah reported that it had gone to the Duke of Edinburgh Groups, but she will follow this up.

The Chair thanked Sarah for her presentation.

Agreed:

LAF Members to submit images to Sarah Wilks for the posters, so they reflect every user of the National Park.

LAF Members to let Sarah know of any other contacts that they feel would be useful to send the information too and spread the message.

Chair to discuss monitoring and evaluating the campaign with the Advisory Group and how that can be taken forward.