Agenda item
National Park Behavioural Data & Insights (1:14:37)
Minutes:
Sarah Rowley, PDNPA Senior Strategy and Performance Officer, gave a presentation on the data collection around visitation in the National Park. Data has been pulled together from various sources, including an online survey, Strava and mobile hotspots. The data collected gives an idea of trends of the number of visitors to areas of the National Park. Visitor pressure has an impact on the landscape, and brings both positive and negative benefits. Full data results will be communicated in early 2026.
A quick capture app, where information is gathered in real time, has been developed and was piloted by PDNPA Rangers over the summer. Data gathered can inform where more recreation management is needed and can be used in funding bids. The app is going to be rolled out to volunteers and others.
Forum members discussed the changing pattern of visitors since Covid 19. Numbers have gone back to pre-Covid levels, although people are now more likely to come all year round and some areas are busier. The data collection shows the Hope Valley is a particular hotspot for visitation.